The School And Community Relations by Edward H. MooreThe School And Community Relations by Edward H. Moore

The School And Community Relations

byEdward H. Moore, Don H. Bagin, Donald R. Gallagher

Hardcover | December 24, 2014

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In this widely popular resource, established and aspiring school leaders and executives get solid grounding in the theories and practices essential to promoting successful school and community relations. With a focus on successfully implementing communication activities with critical internal and external audiences, The School and Community Relations guides readers through the theory, research, and practice essential to communication planning. Organized around key communication practices, it stresses the importance of generating communication outcomes that go well beyond the dissemination of information to benefit schools and students. School leaders get practical help for tying their communication investments to developing engaged audiences that will understand and support education initiatives. The authors present their authoritative advice on both communication strategies and tactics, with a focus on new and emerging practices using digital and social media. Their knowledge, examples, and strategies come from their many combined years as educators and practitioners in school systems throughout North America.

Edward H. Moore is a Professor in the College of Communication and Creative Arts at Rowan University in Glassboro, New Jersey. Moore started his career as a school public relations practitioner and went on to serve more than 25 years as a public relations counselor, journalist, and educator working with a variety of corporate and educ...
Title:The School And Community RelationsFormat:HardcoverDimensions:304 pages, 9 × 7.4 × 0.6 inPublished:December 24, 2014Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133905411

ISBN - 13:9780133905410


Table of Contents

Part 1.  Essential Considerations

1.         The Importance of Public Relations

2.         Public Character of the School

3.         Understanding the Community

4.         Policies, Goals, and Strategies

5.         Administering the Program


Part 2.  Relations with Special Publics

6.         The Communication Process

7.         Communicating with Internal Publics

8.         Communicating with External Publics

9.         Crisis Communication

10.       Communication about School Services and Special Events


Part 3.  Communication Tools

11.        Working with the News Media

12.        Working with Publications

13.        Using Online Tactics

14.        Conducting Special Issue Campaigns

15.        Communicating School Finance Issues


Part 4.  Evaluation 

16.        Assessment and Accountability


Appendix A. Organizations that Could Be Helpful