This volume focuses on relations between the self and other individuals, the self and groups, and the self and context. Leading scholars in the field of positioning theory present the newest developments from this field on human social relations. The discussion is international, multidisciplinary, and multi-method, aiming to achieve a more dynamic and powerful account of human social relations, and to break disciplinary boundaries. Four features in this work are prominent. The book is culturally oriented and international. There is a push to move across disciplines, particularly across psychology and linguistics, and psychology and microsociology. There is a focus on language and social construction of the world through discourse. Finally, the book represents a multi-method approach that reflects discursive methods.