The Shape Shifters: Continuous Change for Competitive Advantage by John L. MariottiThe Shape Shifters: Continuous Change for Competitive Advantage by John L. Mariotti

The Shape Shifters: Continuous Change for Competitive Advantage

byJohn L. Mariotti

Paperback | December 18, 2007

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The Shape Shifters tells how to create a powerful advantage by continuously changing to create and deliver what customers want-and consider best value-now and in the future. It's full of unique tools & techniques to help understand value and develop consensus on how value is perceived by customers, competitors and your own organization. It explains why the key to success is making the shape of your business one that consistently creates and delivers the value your customers wants.

"This book will make you rethink the strategies of your entire company."-James Swartz, author, Seeing David in the Stone

Title:The Shape Shifters: Continuous Change for Competitive AdvantageFormat:PaperbackDimensions:292 pages, 9 × 6 × 0.66 inPublished:December 18, 2007Publisher:IuniverseLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0595481957

ISBN - 13:9780595481958

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