The Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation by Jay HarmanThe Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation by Jay Harman

The Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation

byJay Harman

Paperback | November 14, 2014

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Today, an interdisciplinary and international group of scientists, inventors, and engineers are turning to nature to find elegant solutions to human problems. The principle driving this transformation is called biomimicry, and Harman shares a wide range of examples of how we're borrowing from natural models to invent profitable, green solutions to pressing industrial challenges. Aimed at a business audience, aspiring entrepreneurs, environmentalists, and general science readers,The Shark's Paintbrush reflects a force of change in the new global economy that does more than simply gratify human industrial ambition; it teaches us how to live in harmony with nature and opens bright opportunities for a better future.
Jay Harman is a scientist, inventor, and entrepreneur dedicated to creating breakthrough technologies through biomimicry that will radically reduce energy consumption worldwide. He continues to conduct field research leading to new biomimetic products. He is the CEO of PAX Scientific based in San Rafael, CA, where he lives.
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Title:The Shark's Paintbrush: Biomimicry and How Nature is Inspiring InnovationFormat:PaperbackDimensions:340 pages, 9 × 6 × 0.84 inPublished:November 14, 2014Publisher:White Cloud PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1940468213

ISBN - 13:9781940468211

Reviews

Editorial Reviews

His vision of a biomimetic 'new global economy' is timely, crucial, and thrillingly eye-opening." -Publishers Weekly"Imagine Indiana Jones, Huckleberry Finn, and Erasmus Darwin rolled into one person, and you will have some sense of what it is like to roam and see the world through Jay Harman's biomimetic eyes.The Shark's Paintbrush is a memo of kindness from the living world in a time of crisis and doubt: life in all its intricacy offers untold possibilities for the transformation of civilization."- Paul Hawken, author,Blessed Unrest'Jay Harman is the quintessential biomimic, a principled inventor who sees solutions everywhere he looks in the natural world. And he looks deeply, with the soul of a student. He moves with grace from a world of waving sea kelp to the world of sustainable design, bringing nature's wisdom into the board rooms of global companies, to the design tables of the engineers and designers who make our world. This is more than a business book, more than a memoir, more than a new way to solve globalchallenges. It's a book about a new way to think.'?Janine Benyus, author ofBiomimicry and founder of Biomimicry 3.8The Shark's Paintbrush reveals how nature is inspiring design to be more efficient, effective, resilient, and beautiful. In Nature's 3.8 billion years of design experience, the roughly 99% of designs that didn't work got recalled by the Manufacturer. The 1% that survived can teach profound lessons about how things should be made, how they work, and how they fit. Jay Harman's immersion in and curiosity about the natural world have made him one of the best biomimetic designers.The Shark's Paintbrush is a masterly field guide for all designers and entrepreneurs who aspire to help the world of the made work like, and live harmoniously with, the world of the born.?Amory B. Lovins, Chairman and Chief Scientist, Rocky Mountain Institute'At this point in our global ecological crisis, the survival of humanity will require a fundamental shift in our attitude toward nature: from finding out how we can dominate and manipulate nature to how we can learn from her. In this brilliant and hopeful book, Jay Harman shows us how far the new field of Biomimicry has already progressed toward this goal.The Shark's Paintbrush makes for fascinating and joyful reading - much needed in these dark times.'?Fritjof Capra, author ofThe Science of Leonardo andThe Tao of Physics'It blows my mind how the same patterns repeat themselves in flowers, growth in animals, and in shell spirals. When engineers mimic designs from nature, more efficient designs for windmills and fuel efficient vehicles are the result. Many of the breakthroughs are counter intuitive. Jay Harman has told the promise of Biomimicry in a compelling way.The Shark's Paintbrush is essential reading for people interested in design and engineering.'?Temple Grandin, authorThinking in Pictures'A useful update on recent developments in biomimicry and an intriguing case for innovative green technology that goes beyond sustainability.'Kirkus Review "