The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking

Paperback | August 13, 2009

byMaria Azua

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Harness the Power of Social Networking to Promote Innovation and Drive Growth 

  • A treasure trove of strategic and tactical insights for the business leader
  • Provides relevant experience from a host of powerful case studies and compelling business scenarios
  • Secrets for avoiding costly mistakes that can cripple a social networking initiative

Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation–by using social networking to build thriving communities of employees, partners, and customers.

 

Business leaders and strategists can drive immense value from social networking “inside the firewall.” Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.

 

Whatever your industry, you’ll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today’s most promising social technologies–from wikis and blogs to knowledge clouds.

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From the Publisher

Harness the Power of Social Networking to Promote Innovation and Drive Growth  A treasure trove of strategic and tactical insights for the business leader Provides relevant experience from a host of powerful case studies and compelling business scenarios Secrets for avoiding costly mistakes that can cripple a social net...

From the Jacket

Harness the Power of Social Networking to Promote Innovation and Drive Growth A treasure trove of strategic and tactical insights for the business leaderProvides relevant experience from a host of powerful case studies and compelling business scenariosSecrets for avoiding costly mistakes that can cripple a social networking initiativeM...

Maria Azua is vice president of Cloud Computing Enablement, reporting to the IBM CTO of Enterprise Initiatives. She is responsible for the technical implementation, deployment, and operations of the Common Cloud Platform offering and the external development cloud. Her responsibilities include fostering a vibrant and engaged community...
Format:PaperbackDimensions:272 pages, 9 × 6.02 × 0.58 inPublished:August 13, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0137018908

ISBN - 13:9780137018901

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Extra Content

Table of Contents

Introduction     xix

Chapter 1: Dawn of the Social Age     1

Chapter 2: Social Age Organizations     17

Chapter 3: Wikis: Bringing the Crowds to You     31

Chapter 4: Blogs: Your Personal News Outlet     45

Chapter 5: Tagging and Social Clouds     63

Chapter 6: Cloud Computing Paradigm     85

Chapter 7: Social Media and Culture     101

Chapter 8: On the Shoulders of Giants     121

Chapter 9: Social Brain and the Ideation Process     143

Chapter 10: Social Innovation     161

Chapter 11: Social Economy     181

Chapter 12: Mobile Society     195

Endnotes     217

Index     233