The Social License: How To Keep Your Organization Legitimate by John MorrisonThe Social License: How To Keep Your Organization Legitimate by John Morrison

The Social License: How To Keep Your Organization Legitimate

byJohn Morrison

Hardcover | August 27, 2014

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A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
John Morrison is a leading practitioner and thinker on issues relating to the social responsibilities of government, business, and civil society. He is currently the Executive Director of the Institute for Human Rights and Business (, and has advised a number of governments, the European Union, OECD, and the United Nations...
Title:The Social License: How To Keep Your Organization LegitimateFormat:HardcoverDimensions:187 pages, 8.5 × 5.51 × 0.71 inPublished:August 27, 2014Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1137370718

ISBN - 13:9781137370716


Table of Contents

PART I: INTRODUCTION 1. Macondo 2. The Social Licence 3. What's wrong with CSR? PART II: THE FOUNDATIONS 4. Legitimacy - Who Can and Who Cannot Have a Social Licence 5. Trust - Confidence in the Relationship with Those Affected 6. Consent - Granting Necessary Permissions for an Activity PART III: MAINTAINING THE SOCIAL LICENCE 7. Benefits - the Delivery of Sufficiently Positive Outcomes for All Concerned 8. Power, Knowledge and Participation - Equity Among All Parties 9. Transparency and Accountability - the Ability to Hold Parties Responsible 10. Prevention and Remedies - Protecting Victims and Ensuring Justice PART IV: WHAT NEXT? 11. Different Organizations and the Social Licence 12. A Basis for Partnership and Accountability 13. The Social Licence - a Prognosis

Editorial Reviews

"Provocative and challenging The Social License makes a compelling case for why companies must look to increase their positive social impact as an integral part of their core business strategies." - Paul Polman, CEO, Unilever plc"John Morrison has led significant initiatives on business and human rights over recent years. Now his book takes some of that collective experience and orders it conceptually in a way that is accessible and makes an important point about the social licence of corporations to operate." - Mary Robinson, former President of Ireland; United Nations Special Envoy on Climate Change"In this provocative book, John Morrison takes us beyond CSR into the realm of 'the social license' and how it is earned, and then all the way to the social contract on which any sustainable societal order ultimately must rest. The intellectual journey is well worth the while." - John G. Ruggie, Professor of Human Rights and International Affairs, Harvard University; former United Nations Special Representative for Business and Human Rights"The Social License is fundamentally about accountability to people and not just powerful interests. John Morrison's book reminds all organizations - governments, business and civil society - to focus on the legitimacy of their own actions."- Kumi Naidoo, Executive Director, Greenpeace International"John Morrison has written a thought provoking, path-finding book that should be essential reading for any corporate executive seeking to achieve a growing, sustainable business. It sets out a textured, multi-layered, challenging framework that is foundational to maintaining a social license in a social media world of increasing and rising expectations." - Ed Potter, Director, Global Workplace Rights, The Coca-Cola Company"My three words to describe John Morrison's book: Timely ¬ because what used to be acceptable behaviour by business a few decades ago is no longer the case today and because social license is much more than CSR; Targeted because it reaches out not only to business but also governments and civil society; Trustworthy because with his vast experience and knowledge John Morrison, convinces us both theoretically and practically. A book to be read, discussed, and used!" - Margot Wallstrom, former Vice President of the European Commission; former UN Special Representative on Sexual Violence in Conflict