The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina HayThe Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web

byDeltina Hay

Paperback | January 5, 2011

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A completely revised and updated version of Hay’s earlier 5-star rated “A Survival Guide to Social Media and Web 2.0 Optimization,” this new edition, retitled “The Social Media Survival Guide,” incorporates the latest developments in social media. This no-nonsense guide details the nuts and bolts of the open-source internet by using real-world examples with dozens of screen shots for each subject. The companion CD provides links to resources, and directories of social websites in addition to forms and worksheets designed to map social media strategies. This practical, hands-on introduction to social media tools such as Facebook, YouTube, and Twitter helps grow brand recognition, improve and expand sales, and increase profits for business owners, professionals, musicians, and artists alike.
Deltina Hay is the principal owner of Dalton Publishing, an independent press, and Social Media Power, a social media consulting and Web 2.0 development firm. She is the founder of www.PlumbSocial.com, an innovative Web 2.0 site. She lives in Austin, Texas.
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Title:The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social WebFormat:PaperbackDimensions:454 pages, 9 × 6 × 0.9 inPublished:January 5, 2011Publisher:Linden PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1884995705

ISBN - 13:9781884995705

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Editorial Reviews

"Provides a step-by-step guide to creating and implementing a social media strategy for promoting a career or a small business. . . . Provided [me with] ideas on how I could better use [social media] tools." —Technical Communication (May 2012)