The Social Organism: A Radical Understanding Of Social Media To Transform Your Business And Life

Hardcover | November 15, 2016

byOliver Luckett, Michael J. Casey

not yet rated|write a review
"A must-read for business leaders and anyone who wants to understand all the implications of a social world."-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company

From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media--how it works, how it's changing human life, and how we can master it for good and for profit.

In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades.

How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did.

InThe Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism.

With the scope and ambition ofThe Second Machine Ageand James Gleick'sThe Information,The Social Organismis an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.

Pricing and Purchase Info

$30.06 online
$35.00 list price (save 14%)
In stock online
Ships free on orders over $25
Prices may vary. why?
Please call ahead to confirm inventory.

From the Publisher

"A must-read for business leaders and anyone who wants to understand all the implications of a social world."-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney CompanyFrom tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media--how it works, how it's changing human life,...

Oliver Luckettis a technology entrepreneur and currently CEO of ReviloPark, a global culture accelerator. He has served as Head of Innovation at the Walt Disney Company and co-founder of video sharing platform Revver. As CEO of theAudience, Luckett worked with clients such as Obama for America, Coachella, Pixar, and American Express. H...

other books by Oliver Luckett

The Social Organism: A Radical Understanding Of Social Media To Transform Your Business And Life
The Social Organism: A Radical Understanding Of Social ...

Audio Book (CD)|Nov 15 2016

$35.71 online$45.50list price(save 21%)
Format:HardcoverDimensions:336 pages, 9.25 × 6.38 × 1.12 inPublished:November 15, 2016Publisher:Hachette BooksLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0316359521

ISBN - 13:9780316359528

Customer Reviews of The Social Organism: A Radical Understanding Of Social Media To Transform Your Business And Life

Reviews

Extra Content

Editorial Reviews

"The Social Organism is a remarkable hybrid: a riveting history of mass media, a convincing guide to the landscape of digital platforms, and an indispensable window into our future world. It's a must-read for business leaders and anyone who wants to understand all the implications of a social world."-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company