The Sounds Of Capitalism: Advertising, Music, And The Conquest Of Culture

Paperback | February 24, 2014

byTimothy D. Taylor

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From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred.

Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.  

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From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associat...

Timothy D. Taylor is professor in the Department of Ethnomusicology and Musicology at the University of California, Los Angeles. He is the author of Global Pop: World Music, World Markets; Strange Sounds: Music, Technology, and Culture; and Beyond Exoticism: Western Music and the World.

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Format:PaperbackDimensions:368 pages, 9 × 6 × 1 inPublished:February 24, 2014Publisher:University Of Chicago PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:022615162X

ISBN - 13:9780226151625

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Extra Content

Table of Contents

List of Illustrations
List of Examples
Acknowledgments
Introduction: Capitalism, Consumption, Commerce, and Music
Chapter 1: Music and Advertising in Early Radio
Chapter 2: The Classes and the Masses
Chapter 3: The Great Depression and the Rise of the Radio Jingle
Chapter 4: Music, Mood, and Television: The Discovery and Use of Emotion in Advertising Music
Chapter 5: The Industrialization and Standardization of Jingle Production
Chapter 6: The Discovery of Youth
Chapter 7: Consumption, Corporatization, and Youth in the 1980s
Chapter 8: Conquering (the) Culture: The Changing Shape of the Cultural Industries in the 1990s and After
Chapter 9: New Capitalism, Creativity, and the New Petite Bourgeoisie
Notes
References

Editorial Reviews

“For anyone interested in how music interacts with consumer desire and conceptions of self within consumer society, Taylor’s work is essential. It makes a compelling case that all of us interested in discussing music or U.S. culture in the last century must account for advertising as part of the story.”