The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources: Practical Tools, Methods, Exercises and Resources by Neil Rackham

The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources: Practical Tools…

byNeil Rackham

Paperback | June 22, 1996

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Put into practice today's winning strategy for achieving success in high-end sales!

The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into action­­immediately. The SPIN Selling Fieldbook includes:

  • Individual diagnostic exercises
  • Illustrative case studies from leading companies
  • Practical planning suggestions
  • Provocative questionnaires
  • Practice sessions to prepare you for dealing with challenging selling situations

    Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.

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Details & Specs

Title:The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources: Practical Tools…Format:PaperbackDimensions:208 pages, 9.2 × 7.5 × 0.6 inPublished:June 22, 1996Publisher:McGraw-Hill Education

The following ISBNs are associated with this title:

ISBN - 10:0070522359

ISBN - 13:9780070522350

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Extra Content

Table of Contents

This Book.The SPIN Model.Check It Out.Putting Spin in Context.Putting Spin to Work.Buyer Needs.Situation Questions.Problem Questions.Implication Questions.Need-Payoff Questions.Demonstrating Capability.Increasing Your Impact.Putting It All Together.Beyond Spin.Forms and Other Tools.

From Our Editors

Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can assess their S.P.I.N. selling strengths and identify areas for improvement. Illustrations.