The Sports Strategist: Developing Leaders for a High-Performance Industry

Paperback | September 8, 2015

byIrving Rein, Ben Shields, Adam Grossman

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Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, and sponsors while facing unprecedented competition both domestically andinternationally. The cost of doing business continues to rise, while traditional revenue streams are under increased pressure. In The Sports Strategist: Developing Leaders for a High-Performance Industry, authors Irving Rein, Ben Shields, and Adam Grossman demonstrate that relying too much on winning is a losing long-term strategy for dealing with these challenges. Instead, they argue that sports organizations must focus onidentifying and maximizing key factors that, unlike winning, can be controlled and shaped. By building a more well-rounded business, sports strategists will position themselves and their organizations for sustainable success in the industry. Blending extensive industry experience and real-world case studies with their academic expertise, the authors arm students with the combination of the necessary tools to help them make better strategic decisions. Students will learn how to design identities, reinvigorate venue experiences, managenarratives, and maximize new technology in today's connected world. In addition, readers will explore how to implement business analytics, build public support, and apply ethics in decision-making. These techniques are vital to creating a successful sports organization that is ready to reap thebenefits of winning when it does happen, without having to suffer when it does not. The demand for innovative leaders who can address these issues and make tough decisions on which challenges to prioritize has never been greater. The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry.

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From the Publisher

Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, and sponsors while facing unprecedented competition both domestically andinternationally. The cost of doing business con...

Irving Rein is Professor of Communication Studies at Northwestern University. He is the author of many books, including The Elusive Fan, High Visibility, and Marketing Places. He has consulted for Major League Baseball, the United States Olympic Committee, the National Aeronautics and Space Administration, and numerous corporations. Be...

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Format:PaperbackDimensions:288 pages, 9.09 × 6.1 × 0.98 inPublished:September 8, 2015Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190267445

ISBN - 13:9780190267445

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Table of Contents

PrefaceAcknowledgementsInflection PointsSECTION ONE - COMMUNICATION INFLECTION POINTDesigning an IdentityConstructing Enduring NarrativesMastering New TechnologiesSECTION TWO - FINANCIAL INFLECTION POINTMaximizing Revenue With AnalyticsDeveloping Public SupportSECTION THREE - COMPETITION INFLECTION POINTCrafting a Crisis BlueprintReinvigorating SportscapesInfusing Ethics Into Decision-MakingEpilogueEndnotes

Editorial Reviews

"The Sports Strategist uses good case examples and is written by a strong team that understands the importance of taking a strategic view of an industry that, almost by necessity, can be very tactical." --Paul Swangard, Managing Director at Warsaw Sports Marketing