The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary: 5 Principles for…

Hardcover | October 5, 2006

byJoseph Michelli

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WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

  • Reach out to entire communities
  • Listen to individual workers and consumers
  • Seize growth opportunities in every market
  • Custom-design a truly satisfying experience that benefits everyone
  • involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

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From the Publisher

WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same tim...

From the Jacket

“Keen insight on the transformational power of Starbucks.”-Dr. Jackie Freiberg, bestselling coauthor, Guts! and Nuts! “Practical, proven ideas and strategies that you can apply immediately.”-Brian Tracy, bestselling author of Million Dollar HabitsHow did Starbucks turn a cup of coffee into a worldwide business phenomenon? With unique ...

Joseph A. Michelli, Ph.D., is the founder of Lessons for Success, a training, consulting, and keynote presentation company. He also hosts an award-winning daily radio show on KVOR-AM in Colorado and speaks to various organizations throughout the world. Visit josephmichelli.com

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Format:HardcoverDimensions:208 pages, 8.4 × 5.7 × 0.9 inPublished:October 5, 2006Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071477845

ISBN - 13:9780071477840

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Customer Reviews of The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary: 5 Principles for Turning Ordinary Into Extraordinary

Reviews

Rated 3 out of 5 by from You will learn a lot from this book! Starbucks experience examines the inner workings of a company that has taken an ordinary product and transformed it into and extraordinary business success. The author Joseph A. Michelli developed five business principles that drove Starbucks success and he explains them throughout the book. I actually liked this book and thought that it was very interesting. Starbucks is extremely successful and it was interesting to see how they made their way to the top. The principles that the author derived can be applied to many different businesses and I will be using them when I venture out into the business world. I would recommend this book to anyone who wants to enter the business world or to anyone who is already involved in business, you will learn a lot and won't be disappointed.
Date published: 2009-02-18
Rated 4 out of 5 by from Recipe to Create Your Own Empire Valuable business lessons for those interested in a refreshingly ethical business model. I read many business books and found this to be one of the most easy to read, short chapters, lots of examples and simple language. The concepts were very easy to apply to my real estate business, and I'm certain anyone else's business. Anyone that can create a business empire from a simple coffee shop concept is worth listening to. A little sugar coated, but you can hardly expect an unbiased perspective with the corporate logo prominently on the jacket cover.
Date published: 2008-12-24