The Strategy And Tactics Of Pricing: A Guide To Growing More Profitably

November 13, 2017|
The Strategy And Tactics Of Pricing: A Guide To Growing More Profitably by Thomas T. Nagle
$279.50
Hardcover
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about

0402

This book offers a guide to pricing analysis and strategy development. Featuring an expanded discussion of big data analytics, and new chapter on pricing in special situations, a new companion website rounds out this classic for all students of pricing.

Thomas T. Nagle, Ph.D., is a Senior Advisor in the Pricing and Profitability Management practice at Deloitte Consulting, USA. For over 30 years, he has developed many of the most popular analytical tools and conceptual frameworks for strategic pricing and profit improvement.Georg Müller, Ph.D., is a Managing Director in the P...
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Title:The Strategy And Tactics Of Pricing: A Guide To Growing More Profitably
Format:Hardcover
Product dimensions:332 pages, 10 X 7.06 X 0 in
Shipping dimensions:332 pages, 10 X 7.06 X 0 in
Published:November 13, 2017
Publisher:Routledge
Language:English
Appropriate for ages:All ages
ISBN - 13:9781138737501

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