The Sum of Small Things: A Theory of the Aspirational Class

May 23, 2017|
The Sum of Small Things: A Theory of the Aspirational Class by Elizabeth Currid-Halkett
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How the leisure class has been replaced by a new elite, and how their consumer habits affect us all

In today's world, the leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption-like eating free-range chicken and heirloom tomatoes, wearing organic cotton shirts and TOMS shoes, and listening to theSerialpodcast. They use their purchasing power to hire nannies and housekeepers, to cultivate their children's growth, and to practice yoga and Pilates. InThe Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class reproduces wealth and upward mobility, deepening the ever-wider class divide.

Exploring the rise of the aspirational class, Currid-Halkett considers how much has changed since the 1899 publication of Thorstein Veblen'sTheory of the Leisure Class. In that inflammatory classic, which coined the phrase "conspicuous consumption," Veblen described upper-class frivolities: men who used walking sticks for show, and women who bought silver flatware despite the effectiveness of cheaper aluminum utensils. Now, Currid-Halkett argues, the power of material goods as symbols of social position has diminished due to their accessibility. As a result, the aspirational class has altered its consumer habits away from overt materialism to more subtle expenditures that reveal status and knowledge. And these transformations influence how we all make choices.

With a rich narrative and extensive interviews and research,The Sum of Small Thingsillustrates how cultural capital leads to lifestyle shifts and what this forecasts, not just for the aspirational class but for everyone.

Elizabeth Currid-Halkettis the James Irvine Chair in Urban and Regional Planning and professor of public policy at the University of Southern California. She is the author ofThe Warhol EconomyandStarstruck. Her work has been featured in theLos Angeles Times,New York Times,New Yorker, andWall Street Journal. She lives in Los Angeles wit...
Title:The Sum of Small Things: A Theory of the Aspirational ClassFormat:HardcoverProduct dimensions:272 pages, 9.25 X 6 X 0 inShipping dimensions:272 pages, 9.25 X 6 X 0 inPublished:May 23, 2017Publisher:Princeton University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0691162735

ISBN - 13:9780691162737

Appropriate for ages: All ages

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