The Superpromoter: The Power of Enthusiasm

Hardcover | January 15, 2011

byRijn Vogelaar

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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their...

RIJN VOGELAAR is CEO of Blauw Research. His academic background includes degrees in social psychology and psychological methodology from Amsterdam (University of Amsterdam) and Leeds. He has published in the Journal of Social Psychology and he has over 15 years of experience in market research and customer relations.

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Format:HardcoverDimensions:208 pages, 9.62 × 6.35 × 0.78 inPublished:January 15, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230285090

ISBN - 13:9780230285095

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Table of Contents

Preface
Introduction - Why Rock Stars Don’t Have to Read This Book and the Promise Within
Getting to Know the Superpromoter
An Evolution in Client Orientation
The Tool Box
Getting to Work With ODILIA, a Practical Model
The End of the World As We Know It