The Support Economy: Why Corporations Are Failing Individuals And The Next Episode Of Capitalism

Paperback | January 27, 2004

byShoshana Zuboff, James Maxmin

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Today’s “managerial” capitalism has grown hopelessly out of touch with the people it should be serving.  The Support Economy explores the chasm between people and corporations and reveals a new society of individuals who seek relationships of advocacy and trust that provide support for their complex lives.

Unlocking the wealth of these new markets can unleash the next great wave of wealth creation, but it requires a radically new approach—“distributed” capitalism. The Support Economy is a call to action for every citizen who cares about the future.

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Today’s “managerial” capitalism has grown hopelessly out of touch with the people it should be serving.  The Support Economy explores the chasm between people and corporations and reveals a new society of individuals who seek relationships of advocacy and trust that provide support for their complex lives.Unlocking the wealth of these ...

Shoshana Zuboff is the Charles Edward Wilson Professor of Business Administration at the Harvard Business School. She is the author of the critically acclaimed In the Age of the Smart Machine: The Future of Work and Power.James Maxmin was Chairman and CEO of Volvo-UK, Thorn Home Electronics, and Laura Ashley PLC. He founded the investm...

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Format:PaperbackDimensions:480 pages, 9.3 × 5.9 × 1.2 inPublished:January 27, 2004Publisher:Penguin Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0142003883

ISBN - 13:9780142003886

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Table of Contents

The Support EconomyPreface

Introduction
One: Building the Chasm

Part One. Challenge: New People, New Markets
Two: Dreaming Economic Revolution
Three: How Managerial Capitalism Made New People
Four: The New Society of Individuals
Five: The Individual as History's Shock Absorber
Six: The Individuation of Consumption

Part Two. Crisis: Old Organizations Meet New People
Seven: The Transaction Crisis
Eight: Organizational Narcissism: Products, Pyramids, and the Legacy of Contempt
Nine: Rediscovering the End Consumer, Over and Over Again

Part Three. Emergence: The New Enterprise Logic
Ten: The Digital Bridge
Eleven: Conceptualizing the New Enterprise Logic: The Metaprinciples of Distributed Capitalism I
Twelve: The Inner Workings of the New Enterprise Logic: The metaprinciples of Distributed Capitalism II

Notes
Index

Editorial Reviews

"A perfect marriage of business school professor and executive."