The Tanning Of America: How Hip-hop Created A Culture That Rewrote The Rules Of The New Economy by Steve StouteThe Tanning Of America: How Hip-hop Created A Culture That Rewrote The Rules Of The New Economy by Steve Stoute

The Tanning Of America: How Hip-hop Created A Culture That Rewrote The Rules Of The New Economy

bySteve Stoute

Audio Book (CD) | February 15, 2014

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about

The businessmarketing genius at the forefront of today's entertainment marketing revolutionhelps corporate America get hip to today's new consumer-the tan generation.

When Fortune 500 companies need to reenergize or reinvent alagging brand, they call Steve Stoute. In addition to marrying cultural iconswith blue-chip marketers, Stoute has helped identify and activate a newgeneration of consumers. He traces how the "tanning" phenomenon raised ageneration of black, Hispanic, white, and Asian consumers who have the same"mental complexion"-one based on shared experiences and values ratherthan the increasingly irrelevant demographic boxes that have been used to afault by corporate America. But there is a language gap that mustbe bridged to engage the most powerful market force in the history ofcommerce.

The Tanning of America provides the needed translationguide. Drawing from his company's case studies, as well as from extensiveinterviews with leading figures in multiple fields, Stoute presents aninsider's view of how the transcendent power of popular culture is helpingreinvigorate and revitalize the American dream.

Title:The Tanning Of America: How Hip-hop Created A Culture That Rewrote The Rules Of The New EconomyFormat:Audio Book (CD)Dimensions:5.7 × 5.2 × 1 inPublished:February 15, 2014Publisher:Blackstone AudioLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1482997533

ISBN - 13:9781482997538

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