The Taylorized Beauty of the Mechanical: Scientific Management and the Rise of Modernist Architecture by Mauro F. GuillénThe Taylorized Beauty of the Mechanical: Scientific Management and the Rise of Modernist Architecture by Mauro F. Guillén

The Taylorized Beauty of the Mechanical: Scientific Management and the Rise of Modernist…

byMauro F. Guillén

Paperback | October 26, 2008

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The dream of scientific management was a rationalized machine world where life would approach the perfection of an assembly line. But since its early twentieth-century peak this dream has come to seem a dehumanizing nightmare. Henry Ford's assembly lines turned out a quarter of a million cars in 1914, but all of them were black. Forgotten has been the unparalleled new aesthetic beauty once seen in the ideas of Ford and scientific management pioneer Frederick Winslow Taylor. InThe Taylorized Beauty of the Mechanical, Mauro Guillén recovers this history and retells the story of the emergence of modernist architecture as a romance with the ideas of scientific management--one that permanently reshaped the profession of architecture.


Modernist architecture's pioneers, Guillén shows, found in scientific management the promise of a new, functional, machine-like--and beautiful--architecture, and the prospect of a new role for the architect as technical professional and social reformer. Taylor and Ford had a signal influence on Bauhaus founder Walter Gropius and on Le Corbusier and hisTowards a New Architecture, the most important manifesto of modernist architecture. Architects were so enamored with the ideas of scientific management that they adopted them even when there was no functional advantage to do so.


Not a traditional architectural history but rather a sociological study of the profession of architecture during its early modernist period,The Taylorized Beauty of the Mechanicalprovides a new understanding of the degree to which modernist architecture emerged from a tradition of engineering and industrial management.

Mauro F. Guillénis director of the Lauder Institute and the Dr. Felix Zandman Professor of International Management and Sociology at the Wharton School of the University of Pennsylvania. He is the author of TThe Limits of Convergence: Globalization and Organizational Change in Argentina, South Korea, and Spain(Princeton),The Rise of Sp...
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Title:The Taylorized Beauty of the Mechanical: Scientific Management and the Rise of Modernist…Format:PaperbackDimensions:208 pages, 9.25 × 6 × 0.68 inPublished:October 26, 2008Publisher:Princeton University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0691138478

ISBN - 13:9780691138473

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Table of Contents

List of Plates vii

List of Tables and Figures ix

Preface xi

Chapter One: Organization, Modernism, and Architecture 1

Chapter Two: The Taylorized Beauty of the Mechanical 15

Chapter Three: What Caused Modernist Architecture? 33

Chapter Four: Industrialization, Technology, and the State: Britain, France, Germany 45

Chapter Five: Backwardness and Revolution: Italy, Russia, Spain 68

Chapter Six: Modernism without Modernity: Mexico, Brazil, Argentina 91

Chapter Seven: Sponsorship, Professionalization, and Modernist Architecture 108

Chapter Eight: The Enduring Promise of Modernist Architecture 137

Appendix: Leading Architects 149

Illustration Credits for Plates 157

References 159

Index 179

Editorial Reviews

"Mauro F. Guillén contributes to the scholarship on architectural Modernism with an interesting twist with approaching the architectural history literature from a joint managerial and sociological viewpoint. . . . [T]his survey will be of interest to specialists and non-specialists alike."--Guillaume Evrard, European Legacy