The Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and Profitability by Catherine B. WiersemaThe Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and Profitability by Catherine B. Wiersema

The Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and Profitability

byCatherine B. Wiersema

Hardcover | October 19, 2015

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about

‘There are thousands of well-educated and highly-qualified landscape designers in this country but only a fraction of them make a decent living. For too long, this talented community has placed its artistry above charging fairly for its services. It is time to figure out a better, fairer way.’  Chapter one

This hands-on book discusses all the elements of Catherine Wiersema’s top rated, semester-long, professional practice course for landscape designers, taught at Radcliffe/Harvard’s Landscape  Institute and the Boston Architectural Center over the past 15 years. Richly illustrated with lessons learned and war stories from her own and others’ practical experiences, the book is a step-by-step guide to building a profitable, client-focused business. Both early-career and advanced landscape designers and landscape architects will find much of value to help them target the best clients, promote and price their services, and above all, manage the multiple phases of happy  client relationships.

About the Author:

This book is the culmination of Catherine’s career as landscape designer and educator. For many years, her sought-after design/build practice - Boussard Garden Design - focused on large residential properties. With her professional practice course she addressed a big void in the curriculum for landscape designers - how to build a profitable business.

She is a recipient of the Harvard Landscape Institute’s Distinguished Faculty award and has been an acclaimed lecturer at  numerous conferences including those of the Association of Professional Landscape Designers.

Catherine is a graduate of Radcliffe’s Program in Landscape Design, is APLD-certified, and holds an MBA. Her earlier career was in marketing/sales in the corporate world and as associate professor of marketing and strategy.

 

Title:The Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and ProfitabilityFormat:HardcoverDimensions:312 pages, 11 × 8.5 × 1 inPublished:October 19, 2015Publisher:Catherine B. WiersemaLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0692522379

ISBN - 13:9780692522370

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Table of Contents

Ch 1 Our road map Ch 2 Your place in the landscape universe Ch 3 Strategic choices Ch 4 Evolving to the best fit Ch 5 Promotion strategy Ch 6 Promotion: your portfolio Ch 7 Promotion: using the internet Ch 8 Promotion: your home market Ch 9 Pricing basics Ch 10 Budgeting essentials Ch 11 Profitability Ch 12 Client relationships: making the sale Ch 13 Client relationships: the design cycle Ch 14 Client relationships: pre-installation Ch 15 Client relationships: the installation Ch 16 Client relationship: the reconciliation Ch 17 Managing risk Ch 18 Indispensable resources Ch 19 The team