Equating the potential spread of mass behaviour with the efficient, if deadly, spread of viruses and epidemics, Malcolm Gladwell
shares his take on the ripple effect in this highly readable pop-sociology book, culled mainly from his series of articles published in the New Yorker
. Separating people into three basics types, The Tipping Point
uses provocative examples to make its case: there are the sociable Connectors, the knowledge-happy Mavens and the persuasive Salesmen. Observing the behaviour of these types, it`s possible to trace the formation of mass social patterns, such as teenage suicide rates, the efficiency of small work units and even the resurgence of an outdated brand-name garment. Full of challenging snippets, like his take on drug experimentation and prisons, the author`s argument underscores the value of the information highway and the increased dominance and efficacy of the communication age.
Have you ever wondered why children's television shoes like Sesame Street and Blue's Clues are so popular and educational? Want to know the scientific principles behind Six Degrees of Separation and "word-of-mouth" phenomena? This book looks at the sources of nation-wide trends and shifts in society's collective psyche, analyzes them and shows how you can affect change in your own life and work environment. Packed with intriguing ideas, it is a stimulating and rewarding read.