From Our Editors
Equating the potential spread of mass behaviour with the efficient, if deadly, spread of viruses and epidemics, Malcolm Gladwell shares his take on the ripple effect in this highly readable pop-sociology book, culled mainly from his series of articles published in the New Yorker. Separating people into three basics types, The Tipping P...
From the Publisher
This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.