The Tipping Point: How Little Things Can Make a Big Difference by Malcolm GladwellThe Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference

byMalcolm GladwellAs told byMalcolm Gladwell

Paperback | January 7, 2002

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

About The Author

Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.
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Details & Specs

Title:The Tipping Point: How Little Things Can Make a Big DifferenceFormat:PaperbackDimensions:304 pages, 8.5 × 5.5 × 1 inPublished:January 7, 2002Language:English

The following ISBNs are associated with this title:

ISBN - 10:0316346624

ISBN - 13:9780316346627

Appropriate for ages: 13 - 13

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