The Tipping Point: How Little Things Can Make a Big Difference

Kobo ebook | November 1, 2006

byMalcolm Gladwell

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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The Tipping Point: How Little Things Can Make a Big Difference

Kobo ebook | November 1, 2006
Available for download Not available in stores
$14.99

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This wide...

In 2005, Time named Malcolm Gladwell one of its 100 most influential people. He is the author of three books, each of which reached number one on the New York Times Best Seller list. They are: The Tipping Point, Blink, and Outliers. He is a is a British-born Canadian journalist and author. Gladwell was a reporter for the Washington Pos...

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Format:Kobo ebookPublished:November 1, 2006Publisher:Little, Brown And CompanyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0759574731

ISBN - 13:9780759574731

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