The Tipping Point: How Little Things Can Make a Big Difference

November 1, 2006|
The Tipping Point: How Little Things Can Make a Big Difference
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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Title:The Tipping Point: How Little Things Can Make a Big DifferenceFormat:Kobo ebookPublished:November 1, 2006Publisher:Little, Brown and CompanyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0759574731

ISBN - 13:9780759574731

Appropriate for ages: All ages

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