The Tipping Point: How Little Things Can Make a Big Difference

byMalcolm GladwellRead byMalcolm Gladwell

April 3, 2007|
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
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Discover Malcolm Gladwell''s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Malcolm Gladwell is the author of five New York Times bestsellers: The Tipping Point,Blink, Outliers,What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Re...
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Title:The Tipping Point: How Little Things Can Make a Big Difference
Format:Audio Book (CD)
Product dimensions:5.75 X 5.25 X 1.5 in
Shipping dimensions:5.75 X 5.25 X 1.5 in
Published:April 3, 2007
Publisher:Hachette Audio
Language:English
Appropriate for ages:13
ISBN - 13:9781600240058

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