The Truth About the New Rules of Business Writing by Natalie CanavorThe Truth About the New Rules of Business Writing by Natalie Canavor

The Truth About the New Rules of Business Writing

byNatalie Canavor, Claire Meirowitz

Paperback | December 16, 2009

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Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.

Natalie Canavor has worked as a journalist, magazine editor, corporate communicator, and copywriter. She is currently a communications consultant and business writer whose publications, articles, Web sites, and video scripts earn international awards. Her features have appeared in a wide range of print and online media, including The ...
Title:The Truth About the New Rules of Business WritingFormat:PaperbackDimensions:224 pages, 8.43 × 5.12 × 1.02 inPublished:December 16, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0137153155

ISBN - 13:9780137153152


Table of Contents

Introduction     xi

Part I The truth about what makes writing work

TRUTH 1 Most people aim for the wrong target     1

TRUTH 2 If you can say it, you can write it     5

TRUTH 3 Forget yesterday--write for today     9

TRUTH 4 Planning is the magic ingredient     13

TRUTH 5 To achieve your goal, look below its surface     17

TRUTH 6 Cut to the chase: Put the bottom line on top     21

TRUTH 7 “Me”-focused messages fail     25

TRUTH 8 People are not the same: Write for differences     29

TRUTH 9 Tone makes--or breaks--your message     33

TRUTH 10 Knowing your inside story is the key     37

TRUTH 11 Forget outlines--organize your thinking     41

TRUTH 12 How to organize is a personal choice     45

TRUTH 13 Every message you send has a psychological impact     49

TRUTH 14 Effective messages lead with strength     53

TRUTH 15 To succeed, cover your ground and remember “the ask”      57

TRUTH 16 Your goal and audience determine the best way to communicate     61

Part II The truth about self-editing

TRUTH 17 The best writers don’t write; they rewrite     65

TRUTH 18 Rhythm and transitions make writing move     69

TRUTH 19 Less can be a whole lot more     73

TRUTH 20 Passive thinking and jargon undermine clarity     77

TRUTH 21 You don’t need grammar drills to spot your writing problems     81

Part III The truth about successful e-mail

TRUTH 22 Use e-mail to communicate in the fast lane--powerfully     85

TRUTH 23 Good subject lines say, “Open sesame”      89

TRUTH 24 Know your e-mail do’s and don’ts     93

TRUTH 25 Writing good progress reports is worth your time     97

Part IV The truth about letters

TRUTH 26 Letters: They live! And you need them     101

TRUTH 27 Letters build relationships     105

TRUTH 28 Cover letters matter, big time     109

Part V The truth about reports and proposals

TRUTH 29 Good reports generate action     113

TRUTH 30 Organizing complex projects isn’t that hard      117

TRUTH 31 Well-crafted proposals win     121

TRUTH 32 The letter format lets you shortcut proposals     125

TRUTH 33 Root grant applications in “mission”--yours and the funder’s     129

Part VI The truth about Web sites

TRUTH 34 Writing is the missing factor in your competitors’ Web sites     133

TRUTH 35 Web sites built on keywords and content build traffi c     137

TRUTH 36 A home page must crystallize who you are     141

Part VII The truth about new media

TRUTH 37 Blogging and social media are powerful business tools     145

TRUTH 38 To blog for yourself, be yourself, but carefully     149

TRUTH 39 Good business blogging is edgy     153

TRUTH 40 Tweeting and texting: the ultimate self-edit challenge     157

TRUTH 41 E-letters focus marketing and reinforce branding     161

TRUTH 42 Good PowerPoint is more than pretty faces: It starts with writing     165

Part VIII The truth about writing to self-market

TRUTH 43 Strong resumes focus on accomplishments, not responsibilities     169

TRUTH 44 Fliers are easy all-purpose promotional tools     173

TRUTH 45 It pays to think PR and send news releases     177

TRUTH 46 Writing articles boosts your career     181

TRUTH 47 The virtual world offers self-publishing power     185

Part IX The truth about tricks of the trade

TRUTH 48 Good headlines help your writing work--a lot     189

TRUTH 49 Skillful interviewing is a major (but unrecognized) business asset     193

TRUTH 50 Readers are global: Try not to confuse them     197

TRUTH 51 Clarity is next to godliness     201

TRUTH 52 You can fix your own grammar goofs     205

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Creating a style sheet


Editorial Reviews

 “The Truth About the New Rules of Business Writing is filled with insights into improving all your written business communications. From everyday letters, e-mails, and reports to Web site content, proposals, and new media, you’ll discover what it takes to make every written word count. A valuable resource, written in a concise and easy-to-read format, that you’ll turn to again and again.” Jerry Allocca, President, CORE Interactive   “An Elements of Style for our time...accessible, step-wise advice for communicating ideas to modern readers, whether of e-mails, promotional materials, or the printed page.” Susan Gilbert , President, Interactive Elements Inc.   “The essential skill of today’s businessperson is the ability to communicate clearly and persuasively. We are now often judged solely on the basis of our written communications. The Truth About the New Rules of Business Writing will make you a much better communicator. It’s packed with examples, checklists, and easy-to-follow guides. This book has plenty of smart ideas you’ll immediately apply to e-mails, letters, reports, Web, and social media. If you want to instantly improve the quality of your writing, this is the book to read.” Victor Urbach, President, The Optran Group; Publisher, The Urbach Letter   “Times have changed. Business has changed. The Truth About the New Rules of Business Writing really does speak the truth for today’s marketplace. It covers all the ground, including things like e-mail and social media. It should be required reading for people starting careers, looking to move up the ladder, or even when they start a business. It will be required reading for my sales team!” Jim Josephson, Vice President, U.S. Sales, Energy Advantage Inc.   “Filled with clear, practical principles and examples, The Truth About the New Rules of Business Writing is an essential guidebook for businesspeople who want their writing to get results. This useful reference book takes the fear out of putting fingers to the keyboard. Keep it on your desk because you’ll refer to it often.” Julie Freeman, ABC, President, International Association of Business Communicators   “All my clients are getting a copy of The Truth About the New Rules of Business Writing. It’s packed with practical tips that even the most experienced writer can use. It’s an easy read, but don’t let that fool you. My new mantra is, ‘Is it say-able?’” Karen Susman, The Networking ToolboxTM, Speaker, Trainer, and Author   “Business is about communication, and Natalie and Claire have given us a crucial and invaluable tool. Whether you’re writing a simple e-mail or a multimillion dollar proposal, The Truth About the New Rules of Business Writing is a must read!” Jeff Goldberg, Professional Speaker, Trainer, Coach, and Author   “The authors ofThe Truth About the New Rules of Business Writing understand that your true business abilities are transmitted to your colleagues and clients through your e-mails, memos, documents, and reports. If your writing is drab and old-fashioned, confusing or conflicted, you’re in need of a writing makeover. This sharp, concise, and useful book gives you a step-by-step guide to making your writing shine with the clarity and impact that’s demanded in today’s competitive business environment.” Deborah K. Herman, Founder and Publisher, Building Long Island   “Good writing starts with good thinking. This book shows you how to do both--and in a way that’s effective for our electronic present.” Peter Krass, President, Petros Consulting LLC   “The Truth About the New Rules of Business Writing is a masterfully crafted guide of best practices for effective and practical business writing in the 21st century. A dynamic writing duo, Canavor and Meirowitz provide an eloquent communication tool for print and digital media in today’s evolving, fast-paced global society.” Jessica McAleer Decatur, Director of Public Relations, St. Joseph’s College, Long Island Campus