The Truth About What Customers Want

Kobo ebook | October 16, 2008

byMichael R. Solomon

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Customers demystified! How you can move them to buy...buy more...and keep on buying!

  • The truth about what customers really want, think, and feel
  • The truth about keeping current customers happy–and loyal
  • The truth about the newest trends and advances in consumer behavior
  •  

    Simply the best thinking

    THE TRUTH AND NOTHING BUT THE TRUTH

     

    This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers

     

    “Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”

    Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker

     

Pricing and Purchase Info

$23.29 online
$30.17 list price (save 22%)
Available for download
Not available in stores

From the Publisher

Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends and advances in consumer behavior   Simply the best thinking THE TRUTH AND NOTHING BUT THE TR...

Format:Kobo ebookPublished:October 16, 2008Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132701200

ISBN - 13:9780132701204

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