The Truth About What Customers Want by Michael R. Solomon

The Truth About What Customers Want

byMichael R. Solomon

Kobo ebook | October 16, 2008

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Customers demystified! How you can move them to more...and keep on buying!

  • The truth about what customers really want, think, and feel
  • The truth about keeping current customers happy–and loyal
  • The truth about the newest trends and advances in consumer behavior

    Simply the best thinking



    This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers


    “Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”

    Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker


Title:The Truth About What Customers WantFormat:Kobo ebookPublished:October 16, 2008Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132701200

ISBN - 13:9780132701204