The Tv Brand Builders: How To Win Audiences And Influence Viewers

April 28, 2016|
The Tv Brand Builders: How To Win Audiences And Influence Viewers by Andy Bryant
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The TV Brand Buildersis the account of how the biggest television networks, channels and programs are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally-defining TV promos, digital and social media campaigns and design identities. Two leading practitioners interview 50 international industry experts to show how these favorite TV shows find an audience, and how the great TV brands are built. Examples drawn from major broadcasters such as Fox, AMC, and HBO, and popular shows including “American Horror Story,” “Mad Men,” and “Doctor Who" highlight the marketing, advertising, and design techniques that work best in TV.

The TV Brand Builders
brings to life the launching of blockbuster dramas and the promotion of major sporting events, and covers from building online trailers to creating entirely new TV channels. It provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices, and social media. Practical advice and strategic insight is blended with insightful stories from the ratings front line, all supported by a video-rich stream of online resources.

Andy Bryant is Managing Director of Red Bee and has established the agency's reputation as a leader in TV brand identity and promotion and as a pioneer in content marketing on moving screens. A frequent speaker at leading industry conferences including the European Broadcasting Union and PromaxBDA, Bryant has presented on TV brand stra...
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Title:The Tv Brand Builders: How To Win Audiences And Influence Viewers
Format:Paperback
Product dimensions:328 pages, 9 X 6 X 0.75 in
Shipping dimensions:328 pages, 9 X 6 X 0.75 in
Published:April 28, 2016
Publisher:Kogan Page
Language:English
Appropriate for ages:All ages
ISBN - 13:9780749476687

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