The Ultimate Guide to Sports Marketing

Hardcover | April 11, 2001

byStedman Graham, Lisa Neirotti, Joe Goldblatt

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Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers- Specifics of licensing deals

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From the Publisher

Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first b...

From the Jacket

Includes vital industry information, Internet strategies, and moreAn Insider's Look at the Dynamic World of Sports MarketingSports marketing is a prestigious­­and challenging­­career. The Ultimate Guide to Sports Marketing, Second Edition, will show you how to get your foot in the door and, once inside, construct a solid career in virt...

Stedman Graham is president of Graham and Associates, a leading sports marketing firm that has played a role in events including the Volvo Tennis Tournament and the NBA Legends Pride Classic. An adjunct professor at Northwestern University's Kellogg Graduate School of Management, Graham is the best-selling author of You Can Make It Hap...

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Format:HardcoverDimensions:315 pages, 8.9 × 6.3 × 1.4 inPublished:April 11, 2001Language:English

The following ISBNs are associated with this title:

ISBN - 10:0071361243

ISBN - 13:9780071361248

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Customer Reviews of The Ultimate Guide to Sports Marketing

Reviews

Rated 4 out of 5 by from Worth every dime This book is full of good information, and some new perspectives on old themes. I would recommend the book to anyone starting an event or seeking sponsorship for an existing event. Every sponsor seeker should have this book in their library and read it every year or two.
Date published: 2010-10-06

Extra Content

Table of Contents

Part I: The Role and Scope of Sport Events.

Chapter 1: Understanding the Sport Industry, the Players, and Opportunities.

Chapter 2: Critical Planning to Master the Game.

Chapter 3: Designing, Planning, and Controlling Event Logistics.

Chapter 4: Providing Hospitality at Sport Events.

Chapter 5: Negotiations and Contracts.

Chapter 6: Risk Management: Protecting Your Investment.

Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity.

Chapter 8: Event Marketing.

Part II: Practical Methods for Achieving Success.

Chapter 9: Financing Sports Events.

Chapter 10: Licensing Agreements and Merchandising.

Chapter 11: The Ins and Outs of Sport Events.

Chapter 12: Sports Tourism: An Economic Catalyst for Cities.

Chapter 13: Charitable Events.

Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals.

Part III: Appendices:

1: Sample Agreements.

2: Useful Resources.