The Ultimate Guide to Sports Marketing

April 11, 2001|
The Ultimate Guide to Sports Marketing by Lisa Delpy Neirotti
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Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals
Stedman Graham is president of Graham and Associates, a leading sports marketing firm that has played a role in events including the Volvo Tennis Tournament and the NBA Legends Pride Classic. An adjunct professor at Northwestern University''s Kellogg Graduate School of Management, Graham is the best-selling author of You Can Make It Ha...
Title:The Ultimate Guide to Sports Marketing
Product dimensions:9.3 X 6.4 X 1.03 in
Shipping dimensions:9.3 X 6.4 X 1.03 in
Published:April 11, 2001
Publisher:McGraw-Hill Education
Appropriate for ages:All ages
ISBN - 13:9780071361248

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