The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need…

Paperback | August 13, 2007

byBeth Goldstein

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Low- and no-cost tools that win customer loyalty

Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.

Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to

  • Develop targeted customer profiles using affordable market research techniques
  • Get inside the heads of customers and learn what makes them tick
  • Navigate your marketplace and turn obstacles into opportunities
  • Establish winning partnerships that support your company's growth
  • Sell your brand to the world using brochures, Web sites, direct mail, and advertising

    “Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management

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From the Publisher

Low- and no-cost tools that win customer loyaltyWhether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cos...

Beth Goldstein, founder of Marketing Edge Consulting Group, LLC, has more than 20 years' experience in sales and marketing. She works one-on-one with clients across the globe and teaches at Boston University's School of Management. Visit her Web site at m-edge.com.

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Format:PaperbackDimensions:9.1 × 7.4 × 0.9 inPublished:August 13, 2007Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071477187

ISBN - 13:9780071477185

Customer Reviews of The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!: All the Tips, Forms, and Strategies You'll Ever

Reviews

Rated 3 out of 5 by from Business beginner read Anyone who has a degree in business would not find this book useful. This book is far too simplified even for the college grad. A great book if you lack basic business skills and business experience.
Date published: 2007-12-06