The Unbounded Mind: Breaking the Chains of Traditional Business Thinking

Paperback | November 1, 1995

byIan I. Mitroff, Harold A. Linstone

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Global markets, Japanese competition, the service economy, the sophisticated consumer--American business today faces challenges undreamed of just a few decades ago, and traditional approaches to corporate problems are becoming increasingly less effective. And yet, as the authors of TheUnbounded Mind point out, MBA programs still preach--and thousands of American firms hold sacred--an antiquated system of business thinking that is wholly inadequate to the problems they face. In this groundbreaking work, two pioneering thinkers in business studies, Ian I. Mitroff and Harold A. Linstone, pinpoint the profound changes that must occur in the way business executives think, make decisions, and solve problems, if America is to remain competitive. They put forth aradically new approach--"new thinking"--and show executives exactly how to employ these special critical and creative tools to clear the hurdles businesses now face. Logic and rationality, they explain, are useful but limited. And traditional simplification often inhibits the ability to ask theright questions and recognize the true problem. But varying perspectives, multiple realities, and openness to multiple solutions are the secrets of contemporary problem-solving, and lead us to the cutting edge of innovation. Clearly and compellingly, Mitroff and Linstone weave together insightsgleaned from philosophy, psychology, management science, economics, and decision science, and quote thinkers from Descartes to Robert Bly, from Alvin Toffler to Chief Seattle. In illustrating how "new thinking" differs from the usual ways in which American firms have handled problems, they analyze awealth of examples including the decline of the American auto industry and the consequences of this country's blind exporting of technology. They also revisit and interpret some of the most grave crises corporate America has faced: the Bhopal disaster, the Tylenol scare, and the accident at ThreeMile Island. Hard-hitting and insightful, The Unbounded Mind is a clarion call for American business. It argues that if we are to produce products and services that can compete in the information age, we must challenge the very foundations of our thinking, and learn how to approach decisionmaking in a trulycreative way.

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From Our Editors

Global markets, Japanese competition, the service economy, the sophisticated consumer--American business today faces challenges undreamed of just a few decades ago. In this groundbreaking work, two pioneering thinkers in business studies pinpoint the profound changes that must occur in the way executives think, make decisions, and solv...

From the Publisher

Global markets, Japanese competition, the service economy, the sophisticated consumer--American business today faces challenges undreamed of just a few decades ago, and traditional approaches to corporate problems are becoming increasingly less effective. And yet, as the authors of TheUnbounded Mind point out, MBA programs still preach...

Ian I. Mitroff is Harold Quinton Distinguished Professor of Business Policy and Director, USC Center for Crisis Management, Graduate School of Business, at the University of Southern California. Harold A. Linstone is University Professor Emeritus of Systems Science at Portland State University, and editor-in-chief of the journal Techn...

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Format:PaperbackDimensions:192 pages, 7.99 × 5.24 × 0.39 inPublished:November 1, 1995Publisher:Oxford University Press

The following ISBNs are associated with this title:

ISBN - 10:0195102886

ISBN - 13:9780195102888

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From Our Editors

Global markets, Japanese competition, the service economy, the sophisticated consumer--American business today faces challenges undreamed of just a few decades ago. In this groundbreaking work, two pioneering thinkers in business studies pinpoint the profound changes that must occur in the way executives think, make decisions, and solve problems in order for their businesses to remain competitive.

Editorial Reviews

"It is a concise book on the fascinating subject of decision making in a world that is becoming more complex day by day. It is written by two renowned scholars....I think everybody will find the book a pleasure to read, as the authors offer valuable insights into the current state of affairsand masterfully propose the future course of action. The authors ask and answer very pertinent questions regarding our "thinking process" in this book....[The authors exhibit] an eloquent and effective writing style....Having extensive, first-hand experience with the curricula of business schools,the authors suggest that in order to compete in the present world, the most essential requirement is to break the chains of traditional business thinking. Thus the rationale for the book is the inablility of old ideas to meetn the challenges of our age that makes new thinking more critical thanever."--Prof. Nawaz Sharif, Technological Forecasting and Social Change