The Uses of Intercollegiate Athletics: Challenges and Opportunities: New Directions for Higher Education, Number 148 by J. Douglas TomaThe Uses of Intercollegiate Athletics: Challenges and Opportunities: New Directions for Higher Education, Number 148 by J. Douglas Toma

The Uses of Intercollegiate Athletics: Challenges and Opportunities: New Directions for Higher…

EditorJ. Douglas Toma, Dennis A. Kramer II

Paperback | January 12, 2010

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As universities and colleges across type attempt to position themselves for greater prestige and increased resources, they are using intercollegiate athletics in strategic ways. Spectator sports, in particular, raise institutional profile, while underscoring the collegiate atmosphere long associated with universities within the popular culture. They enliven campus culture, giving it form. Athletics also bring national exposure to institutions, building brand and enhancing legitimacy; encourage involvement by local communities, make campuses more accessible; and cause individuals to identify with institutions, inviting them to strengthen their connections. These are precisely the goals of external relations. Athletics offer a tool toward realizing them.

This is the 148th issue of the Jossey-Bass series; New Directions for Higher Education published quarterly. Addressed to presidents, vice presidents, deans, and other higher-education decision-makers on all kinds of campuses, New Directions for Higher Education provides timely information and authoritative advice about major issues and administrative problems confronting every institution.

J. Douglas Toma is associate professor, Institute of Higher Education, University of Georgia. Dennis A. Kramer II is a doctoral student, Institute of Higher Education, University of Georgia.
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Title:The Uses of Intercollegiate Athletics: Challenges and Opportunities: New Directions for Higher…Format:PaperbackDimensions:112 pages, 9.15 × 6 × 0.3 inPublished:January 12, 2010Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:047056539X

ISBN - 13:9780470565391

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