The Ux Five-second Rules: Guidelines For User Experience Design's Simplest Testing Technique by Paul DoncasterThe Ux Five-second Rules: Guidelines For User Experience Design's Simplest Testing Technique by Paul Doncaster

The Ux Five-second Rules: Guidelines For User Experience Design's Simplest Testing Technique

byPaul DoncasterEditorPaul Doncaster

Paperback | March 27, 2014

Pricing and Purchase Info

$34.46 online 
$34.50 list price
Earn 172 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

The five-second test is one of the most convenient rapid UX testing methods available, although its value can be compromised by ignoring the restrictions of the method.The Five-Second Rulesuses detailed examples from a collection of more than 300 tests to describe the strengths and weaknesses of this rapid testing method. Readers will learn about the "five-second rules" for getting useful data, and will explore what types of design issues can be resolved by using the method.

A five-second test (also known as "timeout test" and "exposure test") involves displaying a visual or informational design for five seconds, removing it from view, then asking what aspects were recalled most easily or vividly. The goal is to understand what stands out most about a design or product, and the impact on the viewer's perception of it.



  • Describes the origins of the method and its usefulness in modern UX design research and testing
  • Conveys the need to structure tests carefully so that time, effort, and money are not wasted, and compiled data is not misleading
  • Fosters an appreciation for the method's outcomes and how they can contribute to the success or failure of a proposed design
Paul Doncaster graduated from Bentley University's Human Factors in Information Design master's degree program in 2007, and has since worked on highly-complex UX projects within the domains of course technology, legal and intellectual property. He has written and spoken on many UX topics, including designing for emotional response, onl...
Loading
Title:The Ux Five-second Rules: Guidelines For User Experience Design's Simplest Testing TechniqueFormat:PaperbackDimensions:140 pages, 8.75 × 6.35 × 0.68 inPublished:March 27, 2014Publisher:Morgan KaufmannLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0128005343

ISBN - 13:9780128005347

Look for similar items by category:

Reviews

Table of Contents

Introduction

Chapter 1. The Method

Chapter 2. The Five-Second Rules

Chapter 3. Special Topic: Testing for Emotional Response

Chapter 4. Special Topic: Testing for Trust/Credibility

Chapter 5. Outside-the Box Uses

Editorial Reviews

"... I came away with a clear understanding of when to use the five-second test method, and an even stronger respect for the ability to write high-performing online study questions."--User Experience Magazine, The UX Five-Second Rules "For those readers who are considering or already working with the five-second test technique, this is a worthwhile book. It is a short and quick read that will help these groups be more effective in working with this method of evaluation." - Computing Reviews