The Video Game Business by Randy NicholsThe Video Game Business by Randy Nichols

The Video Game Business

byRandy Nichols

Paperback | July 23, 2014

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A dominant international cultural force, the video game industry is diverse and increasingly influential. In this illuminating study, Randy Nichols examines the origins, history, and current characteristics of the industry - including case studies of it's major players and analysis of it's culture, production processes and ties to other industries.

Randy Nichols is Assistant Professor of English and Media Studies at Bentley University, USA.
Title:The Video Game BusinessFormat:PaperbackDimensions:240 pages, 9.25 × 6.1 × 0.55 inPublished:July 23, 2014Publisher:British Film InstituteLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1844573176

ISBN - 13:9781844573172

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Table of Contents

Acknowledgments.- Introduction: Video Games as a Global Phenomenon.- 1 An Industrial History of Video Games.- CASE STUDY: Atari.- CASE STUDY: Nintendo.- CASE STUDY: Sega.- 2 Market Structure, Audiences and Software Production.- CASE STUDY: Electronic Arts.- CASE STUDY: Activision-Blizzard.- 3 Video Game Hardware, Distribution and Retail.- CASE STUDY: Microsoft .- CASE STUDY: Sony.- 4 Video Games and Other Related Industries.- 5 Labour and Production in the Global Video Game Industry.- CASE STUDY: Electronic Arts, Rockstar and Labour.- CASE STUDY: Hollywood Unions, Video Games and Labour.- Conclusion: Making Sense of the Global Video Game Industry.- Bibliography.- Index.