The Video Game Business by Randy NicholsThe Video Game Business by Randy Nichols

The Video Game Business

byRandy Nichols

Paperback | July 23, 2014

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A dominant global cultural force, the video game business is diverse and increasingly influential. In this comprehensive industrial, historical, economic and theoretical overview of the business, Randy Nichols examines its emergence, culture, structure, production processes and relationship with audiences and other cultural industries.

Including profiles of major players, case studies of key industrial moments, and data on audiences, labour and other crucial factors in the video game business's success, this illuminating book explores the key changes and challenges of its past, present and future.
RANDY NICHOLS is Assistant Professor of English and Media Studies at Bentley University, USA.
Title:The Video Game BusinessFormat:PaperbackDimensions:240 pages, 9.25 × 6.1 × 0.02 inPublished:July 23, 2014Publisher:British Film InstituteLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1844573176

ISBN - 13:9781844573172


Table of Contents

Introduction: Video Games as a Global Phenomenon
1 An Industrial History of Video Games
   CASE STUDY: Atari
   CASE STUDY: Nintendo
2 Market Structure, Audiences and Software Production
    CASE STUDY: Electronic Arts
    CASE STUDY: Activision-Blizzard
3 Video Game Hardware, Distribution and Retail
   CASE STUDY: Microsoft 
4 Video Games and Other Related Industries
5 Labour and Production in the Global Video Game Industry
   CASE STUDY: Electronic Arts, Rockstar and Labour
   CASE STUDY: Hollywood Unions, Video Games and Labour
Conclusion: Making Sense of the Global Video Game Industry