From the Publisher
Examines the central role of persuasion in presidential leadership, both from a theoretical and a practical standpoint.
From the Jacket
This work treats presidential leadership as persuasive communication. The major theories of presidential leadership found in the literature establish the central role of persuasion, and introduce the interpretive systems approach to political communication as a theoretical framework for the study of presidential leadership as persuasio...
The following ISBNs are associated with this title:
ISBN - 10:0275943941
ISBN - 13:9780275943943
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