The Wine Wars: The Mondavi Affair, Globalization And Terror

Hardcover | September 5, 2006

byOlivier Torres

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The Wine Wars describes Californian-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in the south of France. The business venture was bought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business.

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The Wine Wars describes Californian-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in the south of France. The business venture was bought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild boar hunters. The 'Mon...

OLIVIER TORRES is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business a...
Format:HardcoverDimensions:192 pages, 8.5 × 5.5 × 0.5 inPublished:September 5, 2006Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230002102

ISBN - 13:9780230002104

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Table of Contents

Introduction * Robert Mondavi: The Pioneer of the Napa Valley * Languedoc: The Biggest Vineyard in the World * Aime Guibert: The "Furia Francese" * Mondavi in Aniane: A Promising But Difficult Start * Things Hotten Up * Things Get Poilitical * After Mondavi: Gerard Depardieu Comes to Town * Cultural Differences at the Heart of Failure * Conclusion