The World Made Meme: Public Conversations And Participatory Media

Hardcover | October 7, 2016

byRyan M. Milner

not yet rated|write a review

Internet memes -- digital snippets that can make a joke, make a point, or make a connection -- are now a lingua franca of online life. They are collectively created, circulated, and transformed by countless users across vast networks. Most of us have seen the cat playing the piano, Kanye interrupting, Kanye interrupting the cat playing the piano. In The World Made Meme, Ryan Milner argues that memes, and the memetic process, are shaping public conversation. It's hard to imagine a major pop cultural or political moment that doesn't generate a constellation of memetic texts. Memetic media, Milner writes, offer participation by reappropriation, balancing the familiar and the foreign as new iterations intertwine with established ideas. New commentary is crafted by the mediated circulation and transformation of old ideas. Through memetic media, small strands weave together big conversations.

Milner considers the formal and social dimensions of memetic media, and outlines five basic logics that structure them: multimodality, reappropriation, resonance, collectivism, and spread. He examines how memetic media both empower and exclude during public conversations, exploring the potential for public voice despite everyday antagonisms. Milner argues that memetic media enable the participation of many voices even in the midst of persistent inequality. This new kind of participatory conversation, he contends, complicates the traditional culture industries. When age-old gatekeepers intertwine with new ways of sharing information, the relationship between collective participation and individual expression becomes ambivalent.

For better or worse -- and Milner offers examples of both -- memetic media have changed the nature of public conversations.

Pricing and Purchase Info

$37.31 online
$41.95 list price (save 11%)
In stock online
Ships free on orders over $25

From the Publisher

Internet memes -- digital snippets that can make a joke, make a point, or make a connection -- are now a lingua franca of online life. They are collectively created, circulated, and transformed by countless users across vast networks. Most of us have seen the cat playing the piano, Kanye interrupting, Kanye interrupting the cat playing...

Ryan Milner is Assistant Professor in the Department of Communication at the College of Charleston.

other books by Ryan M. Milner

Format:HardcoverDimensions:272 pages, 9 × 6 × 0.56 inPublished:October 7, 2016Publisher:The MIT PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0262034999

ISBN - 13:9780262034999

Customer Reviews of The World Made Meme: Public Conversations And Participatory Media

Reviews

Extra Content

Editorial Reviews

Ryan Milner gives us a terrific, in-depth exploration not only of memes but of the rich social processes through which they arise and are sustained. Through his insightful analysis he shows us how they form a critical node in participatory media, offering both systems that perpetuate 'everyday antagonisms' as well as hopeful rebuttals. Anyone interested in understanding the role, and power, memes now hold in our culture should read this book.