The Zombie Business Cure: How to Refocus your Company's Identity for More Authentic Communication by Julie LellisThe Zombie Business Cure: How to Refocus your Company's Identity for More Authentic Communication by Julie Lellis

The Zombie Business Cure: How to Refocus your Company's Identity for More Authentic Communication

byJulie Lellis, Melissa Eggleston

Paperback | February 20, 2017

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about

Does your business feel lifeless in today?s fast-paced marketplace? Tired of struggling to stand out? Can?t seem to clarify your message? You may be a zombie and not even know it.

Zombies are confused, haphazard, and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters, and partners. The Zombie Business Cure gets to the heart of many communication problems: identity. A lack of focus on identity negatively affects your bottom line and can damage your reputation.

The best organizations are simply more like humans and less like zombies. Humans realize the importance of having a strong sense of self, maintaining a consistent message, and communicating effectively to build relationships. The Zombie Business Cure will help you:
  • Realize identity is the foundation for success.
  • Discover identity problems that commonly lead to communication failures.
  • Prevent zombie-like behavior by tackling the five most common zombie traits.
  • Approach new communication efforts in a more mindful way.

    You?ll learn from real-life case studies and also gain practical tips and exercises that will help your business. The Zombie Business Cure is the antidote for lifeless communication that repels customers. By using the principles in this book, you?ll attract the right audiences and increase your success.
  • Julie C. Lellis is an associate professor and associate department chair in the School of Communications at Elon University where she teaches in areas such as strategic writing and health communication. She has authored numerous articles and book chapters on identity and related topics, including advocacy and strategic communications....
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    Title:The Zombie Business Cure: How to Refocus your Company's Identity for More Authentic CommunicationFormat:PaperbackDimensions:224 pages, 9 × 6 × 0.5 inPublished:February 20, 2017Publisher:Career PressLanguage:English

    The following ISBNs are associated with this title:

    ISBN - 10:1632650800

    ISBN - 13:9781632650801

    Reviews

    Editorial Reviews

    ?In The Zombie Business Cure, Julie and Melissa combine research, emotions, stories, and facts into a wall-to-wall ?AHA? reading experience. On every page, you can learn something practical to help you in building a solid foundation for your own dream!?
    ?Bobb Biehl, executive mentor, president of Masterplanning Group