Think Strategically

Hardcover | September 15, 2011

byXavier Gimbert

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If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization.

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If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization.

XAVIER GIMBERT has a PhD in Business Administration and Management, a degree in Pharmacy and an MBA from ESADE. He has been a Professor in the Department of Business Policy at ESADE since 1989, and previously spent 12 years working in business management. He combines his academic career with a business consultancy practice and members...
Format:HardcoverDimensions:256 pages, 9.61 × 6.38 × 0.76 inPublished:September 15, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230284876

ISBN - 13:9780230284876

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Extra Content

Table of Contents

Introduction
Strategic Management - Strategic Levels and Processes
Key Strategic Concepts
Competitive Advantage and Strategy
Macro-environment - PEST Analysis, Types of Environment and Scenarios
Industry - Levels and Definitions
Industry (II) - Micro, Strategy, Strategic Dimensions and Groups
Market - Segments, Key Success Factors and Minimum Success Factors
Resources and Capabilities - Key Result Areas, Core Competences
Industry Value Chain - Distributing and Changing Value
Company Value Chain - Core Activities, Strategy, Outsourcing and other Perspectives
Globalisation and Strategy
Strategy and Crisis
The Strategic Core as a Management Model in the Face of Complexity
Guide to Book Chapters through the GIB Model
Acknowledgements
Figures