207 pages, 8.68 × 5.86 × 0.64 in
September 1, 1993
The following ISBNs are associated with this title:
ISBN - 10: 0810826941
ISBN - 13: 9780810826946
About the Book
Paul Macnamara was managing editor of Cosmopolitan, a publicist, a writer, and a television producer. Between 1945 and 1949 he was director of advertising and publicity for legendary film producer David O. Selznick. His reminiscences include the making of a number of Selznick features, such as Duel in the Sun and Portrait of Jennie.
From the Publisher
Those Were the Days is Paul Macnamara's fascinating and entertaining reminiscence of his work as director of advertising and publicity for David O. Selznick in the 1940s. Macnamara paints a vivid and highly personal portrait of the legendary Hollywood producer, recalling his endless memoranda, his quixotic behavior, his marriage to actress Jennifer Jones, and his determination to market her as an international star. Among the films discussed by Macnamara are Duel in the Sun, The Paradine Case, Portrait of Jennie, and Mr. Blandings Builds His Dream House. A flight to New York is delayed to await Selznick's arrival, films are pulled from release at his whim, and when Macnamara meets the producer for the last time, he is planning a musical version of Gone With the Wind. While David O. Selznick is the focal point of the book, it also contains remembrances of many other personalities, including William S. Paley, Gloria Swanson, Howard Hughes, Alfred Hitchcock, Tennessee Williams, and Cary Grant. Macnamara remembers his dealings with William Randolph Hearst and the newspaper gossip columnist Louella Parsons. He writes of planning Shirley Temple's marriage, and of the making of A Streetcar Named Desire and The Moon Is Blue. Those Were the Days will delight anyone interested in Hollywood's golden age with its unique look at the work of a major industry publicist. It is an insider's view of Hollywood that will appeal to both insiders and outsiders.
About the Author
Paul Macnamara (1907-1991) entered the film industry in July 1945 as director of advertising and publicity for the David O. Selznick organization. Two years later he was named vice president in charge of public relations, a position he held until 1949, when he resigned to form his own public relations company. In 1951 he was involved in the introduction of the first pay television system, and he also created and co-produced the popular TV series Private Secretary, starring Ann Sothern.