Thought Leadership In Advancing International Business Research

Hardcover | August 20, 2008

byArie Y. Lewin, S. Tamer Cavusgil, G. Tomas M. Hult

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This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is going.

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This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is going.

S. TAMER CAVUSGIL  is University Distinguished Faculty and The John W. Byington Endowed Chair in Global Marketing at Michigan State University. He also serves as the Executive Director of MSU-CIBER. Professor Cavusgil specializes in international marketing strategy, early internationalization, and emerging markets. DAVID A. GRIFFITH  ...

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Format:HardcoverDimensions:272 pages, 8.5 × 5.51 × 0.04 inPublished:August 20, 2008Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:023021777X

ISBN - 13:9780230217775

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Table of Contents

Introduction: A.Y.Lewin, S.T.Cavusgil, G.T.M.Hult &--D.A.Griffith
A Discourse Analysis of Knowledge Creation in International Business Research: Jibs 1970-2005: M.Söderqvist &--B.Toyne
Multinationality of the Firm: Conceptualization and Measurement: A.H.Kirca
Mode Configuration Diversity: A New Perspective on Foreign Entry Mode Choice: B.Petersen, G.R.G.Benito, L.S.Welch &--C.G.Asmussen
Value Creation in International Electronic Markets: A Conceptual Framework: S.Samiee, P.G.P.Walters &--L.Yip
Decision Factors Influencing MNES Regional Headquarters Location Selection Strategies: J.Holt, W.R.Purcell, S.J.Gray &--T.Pedersen
A Signaling Theory Investigation of How to Overcome Negative Country of Origin Effects: L.E.Brouthers, J.W.Story &--J.Hadjimarcou
Institutions and Organizational Socialization: Integrating Employees in Cross-border Mergers and Acquisitions: R.V.Aguilera, J.C.Dencker &--Z.Y.Yalabik  
Multi-firm Collaboration and International Competitive Dynamics: C.Crossland, D.J.KetchenJr. &--C. C.Snow
Establishing the Moral Basis of Global Capitalism: Implications for MNEs in Emerging Markets: E.Yin
The Study of Fit in International Business Research: Methodological and Substantive Issues: M.B.Myers &--D.A.Griffith