Thoughts on Design by Paul RandThoughts on Design by Paul Rand

Thoughts on Design

byPaul RandForeword byMichael Bierut

Paperback | August 19, 2014

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One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Michael Bierut is a partner at Pentagram Design's New York office, and a recipient of the prestigious AIGA Medal. Paul Rand (1914-1996) is widely recognized as one of the major influences in the history of graphic design.
Title:Thoughts on DesignFormat:PaperbackDimensions:96 pages, 7.88 × 6.5 × 0.38 inPublished:August 19, 2014Publisher:Chronicle BooksLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:081187544X

ISBN - 13:9780811875448


Rated 5 out of 5 by from Awesome book If you study graphic design this is a good book to start.
Date published: 2017-12-28

Editorial Reviews

One impressive thing about Rand's book to me was always how much he was able to say about the nature of good design in 96 short pages (with the majority of those pages reproductions of his work). He was a master at arriving at designs that boiled down the essence of the intended messages, be it an advertisement or a corporate identity, and he similarly renders out the heart of basic design philosophy in this book." - BoingBoing"