Now Trending on #BookTok


Explore the books going viral on TikTok—page-turners guaranteed.

Page Summary

What is BookTok?

BookTok is a hashtag on the popular social media video platform TikTok where avid readers share content all about books. The hashtag currently has nearly 8 billion views associated with it—that’s more views than there are people in the world! By following, or searching, the BookTok hashtag, you can find book recommendations as well as laugh-inducing content about the literary world.

What genres are popular on BookTok?

There are many popular genres on BookTok, but you can often find videos about YA and teen titles including lots of fantasy and romance recommendations—like Sarah J. Maas titles (think A Court of Thorns and Roses Series and the new & hot House of Sky and Breath), They Both Die at the End by Adam Silvera, and We Were Liars by E. Lockhart. Books that evoke emotions are also incredibly popular on TikTok; there are so many videos about books that’ll make you cry and tug at your heartstrings. Looking for one to get started? Try Hana Yanagihara’s A Little Life. Diverse Voices are also popular on BookTok, which helps new audiences discover incredible books by a diverse group of authors. And lastly, for lovers of dark academia, feast your eyes on Babel by R.F. Kuang or pre-order Leigh Bardugo's anticipated novel, Hell Bent.

There’s not one genre popular on BookTok. Rather, content creators make videos about books they love, and think their audience would adore as well. Look for videos all about books everyone should read, or books creators wish they could read again for the very first time. These are perfect if you’re in a reading slump!

Who is BookTok for?

BookTok is for anyone who loves books! However, many of the most popular content creators are young adults, often between the ages of 13-30, so there are many recommendations for that demographic. However, if you like to read, you’ll find lots of love by scrolling through the videos under the BookTok TikTok hashtag.

Why is BookTok important?

Along with providing readers with tried-and-true book recommendations, BookTok is a safe space on social media. It’s a community where book lovers can come together to talk about and share their thoughts on their favourite books—and find new favourites, too. Unlike other social media spaces, many consider BookTok to be a place free from negativity and cyber bullying, making it a digital platform where anyone can participate fully and openly.

Not only is BookTok a positive social media community, it also helps resurface older books. The titles popular on BookTok aren’t just new releases—in fact, many of the book recommendations are from years ago, like A Thousand Splendid Suns by Khaled Hosseini (2008), The Book Thief by Markus Zusak (2007), and Rainbow Rowell’s Eleanor & Park (2013).

What are the most popular books on BookTok?

Visit Indigo.ca to shop the most popular books on BookTok, including titles like:
1. It Starts With Us by Colleen Hoover
2. House of Sky and Breath by Sarah J. Maas
3. The Seven Husband of Evelyn Hugo by Taylor Jenkins Reid
4. Atlas Six by Olivie Blake
5. Heartstopper by Alice Oseman
6. The Spanish Love Deception by Elena Armas
7. The First To Die At The End by Adam Silvera
8. Twisted Love by Ana Huang
9. The People We Meet on Vacation by Emily Henry<
10. The Song of Achilles by Madeline Miller