To Sell Is Human: The Surprising Truth About Moving Others

by Daniel H. Pink
Read by Daniel H. Pink

Penguin Random House Audio Publishing Group | December 31, 2012 | Audio Book (CD)

To Sell Is Human: The Surprising Truth About Moving Others is rated 5 out of 5 by 2.
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

Format: Audio Book (CD)

Dimensions: 1 pages, 5.76 × 5.22 × 0.82 in

Published: December 31, 2012

Publisher: Penguin Random House Audio Publishing Group

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1611761115

ISBN - 13: 9781611761115

Found in: Sales and Selling

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Reviews

Rated 5 out of 5 by from Took my pitching to the next level This book helped me to move my pitching to the next level and modernize it for people who live in a world of social media. Highly recommend it to anyone working in film, television And content creation.
Date published: 2013-10-13
Rated 5 out of 5 by from Managing Director - Emteq Canada A must read for anyone, especially those who think they are not selling...
Date published: 2013-07-24

– More About This Product –

To Sell Is Human: The Surprising Truth About Moving Others

To Sell Is Human: The Surprising Truth About Moving Others

by Daniel H. Pink
Read by Daniel H. Pink

Format: Audio Book (CD)

Dimensions: 1 pages, 5.76 × 5.22 × 0.82 in

Published: December 31, 2012

Publisher: Penguin Random House Audio Publishing Group

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1611761115

ISBN - 13: 9781611761115

From the Publisher

From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

About the Author

Daniel H Pink is the author of four books, including the long-running New York Times bestsellers A Whole New Mind and Drive. His books have been translated into thirty-three languages and have sold more than a million copies in the United States alone. Pink lives with his family in Washington, D.C.