Too Sweet: Inside The Indie Wrestling Revolution

September 1, 2020|
Too Sweet: Inside The Indie Wrestling Revolution by Keith Elliot Greenberg
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Sales and Market Bullets

  • ECW has an established fanbase for wrestling history titles such as Sisterhood of the Squared Circle, The Death of WCW, and Death of the Territories.
  • The book explores a wide array of major wrestling promotions, including WWE, NXT, AEW, New Japan, MLW, Impact, ROH, NWA, Chikara, Combat Zone Wrestling, Dragon Gate, Shimmer, House of Hardcore, Juggalo Championship Wrestling, and PWG.
  • Greenberg is well connected in the wrestling world and has written for WWE publications for decades. He has written articles for Men’s Journal, Playboy, Maxim, The Daily Beast, and HuffPost.
  • All Elite Wrestling has ~460K followers on Twitter and rivals WWE’s NXT in television ratings.


  • Wrestling readers and wrestling fans of all ages
  • Fans of indie wrestling, including AEW (460k followers on Twitter, rivaling WWE’s NXT in television ratings)
  • Fans of indie wrestling stars like Cody Rhodes (930k followers on Twitter), Young Bucks (combined ~700k followers on Twitter), and Kenny Omega (417k followers on Twitter)
  • Holiday gift buyers

Promotional Plans

  • Influencer outreach to wrestling media and online fan communities
  • Interviews and reviews in pop culture publications
  • Target regional wrestling hubs across North America
  • Partnerships with major independent wrestling promotions
Keith Elliot Greenberg is a New York Times bestselling author and television producer who wrote for WWE’s publications for decades and co-authored the autobiographies of WWE Hall of Famers Ric Flair, Freddie Blassie, and Superstar Billy Graham, as well as the third edition of the WWE Encyclopedia of Sports Entertainment. He lives in Br...
Title:Too Sweet: Inside The Indie Wrestling Revolution
Product dimensions:304 pages, 9 X 6 X 0.72 in
Shipping dimensions:304 pages, 9 X 6 X 0.72 in
Published:September 1, 2020
Publisher:ECW Press
ISBN - 13:9781770415188

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