Dialing for Success.
Managing the Phone Operation.
Economics of Telemarketing.
Understanding the Maze.
An Introduction to Success.
The Telephone Script.
Opening New Accounts.
Hiring and Training the Telecommunicator.
Telephone Language and Etiquette.
A Unique Approach to Closing.
Selling Existing Accounts.
The Art of Inbound Telemarketing.
How to Handle Complaints.
The Telephone and the Law.
The Ethics of Telemarketing.
Appendix A: Telemarketing Oganizations.
Appendix B: Periodicals on Telemarketing.
Appendix C: Glossary of Telemarketing Terms.