Tourism Marketing

Paperback | October 31, 2010

byManjula Chaudhary

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Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases. The book begins by explaining tourism marketing and related concepts like Services Marketing and Marketing Management. It also brings forth the challenges attached with the field. The book elaborates on the environment of tourism marketing, keeping in view the marketing mix. A seperate chapterincludes market segmentation, targeting and positioning. The process of tourism marketing and the competitive marketing strategies are also elucidated. The topics of demand forecasting, tourist behaviour and markets explain the dynamics of tourism marketing. Chapters on tourism product,distribution pricing, promotion and people elaborate strategies of promoting products and the various distribution channels. The later chapters conclude the book by discussing about the impact of technology on tourism marketing and the latest developments in the field. The book would be very useful to hotel management students, and also to professionals in understanding the theoretical as well as practical application of the subject.

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Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases. The book begins by explaining tourism marketing and related concepts like Services Marketing and Marketing Management. It als...

Manjula Chaudhary is the Director of Indian Institute of Tourism and Travel Management, Ministry of Tourism, Govt. of India. The author has an MBA and a doctorate degree in management from Kurukshetra University. She has many national and international publications in the area of tourism, to her credit. The author has also contributed...
Format:PaperbackDimensions:464 pages, 9.84 × 7.48 × 0.01 inPublished:October 31, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198066309

ISBN - 13:9780198066309

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Table of Contents

1. Introduction to Tourism Marketing2. Challenges of Tourism Marketing3. Tourism Marketing Environment and Marketing Mix4. Marketing Management Information System and Demand Forecasting5. Tourism Markets and Tourist Behaviour6. Market Segmentation, Targeting and Positioning7. Tourism Product8. Tourism Distribution9. Tourism Pricing10. Tourism Promotion11. People in Tourism12. Process in Tourism Marketing13. Physical Evidence14. Market Competition and Competitive Tourism Marketing Strategies15. Technology in Tourism Marketing16. Tourism Marketing and Development