Tourism: Principles and Practices by Sampad Kumar SwainTourism: Principles and Practices by Sampad Kumar Swain

Tourism: Principles and Practices

bySampad Kumar Swain, Jitendra Mohan Mishra

Paperback | December 24, 2011

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Tourism: Principles and Practices is a comprehensive textbook, designed especially for undergraduate and post graduate students of tourism studies. It focuses upon a wide array of concepts, principles, and practices that are supplemented with relevant examples and cases. The book has been divided into five parts. The first part is devoted to the basic concepts, history, motivation, and impacts of tourism. The second part discusses basic tourism services like passenger transport, hospitality, travel agency, tour operations, and ancillary tourism sector. The thirdpart throws light on the demand and supply components of tourism business. Fourth part underlines the importance of policy and planning for striking a natural balance between economic development of tourism and policy formulation. The last part is devoted to modern tourism business with specialemphasis on national and international tourism organizations, tourism market research, e-tourism, and contemporary trends and practices. The book will be highly useful for students of tourism studies, and also for practitioners like travel agents and tour operators.
Dr Sampad Kumar Swain is Reader in Department of Tourism Studies, School of Management, Pondicherry University, Puducherry. He has a rich industry and teaching experience in the tourism industry. He has participated in a faculty development programme in IIM, Indore. Dr Swain is member of Board of Studies in Madurai Kamaraj University, ...
Title:Tourism: Principles and PracticesFormat:PaperbackDimensions:752 pages, 9.84 × 7.48 × 0 inPublished:December 24, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198072368

ISBN - 13:9780198072362


Table of Contents

Part One: Fundamentals of Tourism1. Introduction to Tourism Concept2. Development of Tourism Through the Ages3. Tourist Motivation and Travel Behaviour4. Cultural and Sociological Tourism for Refinement of Human LifePart Two: Basic Tourism Services5. Passenger Transport Business6. Hospitality Services7. Travel Agency Business Perspective8. Tour Operation Management9. Ancillary Tourism SectorPart Three: Tourism Demand and Supply10. Measurement of Tourism Demand11. Basic Tourism Supply ComponentsPart Four: Tourism Impacts and Policy Formulation12. Economic and Environmental Impact of Tourism13. Tourism Policy and PlanningPart Five: Modern Tourism Business14. International, National, Regional Tourism and Related Organizations15. Fundamentals of Tourism Marketing and Research16. E-tourism17. Contemporary Trends and Practices