Tourism: The Business Of Hospitality And Travel by Roy A. CookTourism: The Business Of Hospitality And Travel by Roy A. Cook

Tourism: The Business Of Hospitality And Travel

byRoy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor

Paperback | April 12, 2017

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A comprehensive, international view of the business of tourism

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
Dr. Roy A. Cook is Professor Emeritus, Fort Lewis College, Durango, Colorado.  He has written several books:  Tourism: The Business of Hospitality and Travel; Guide to Business Etiquette; Human Resource Management, Meeting 21st Century Challenges; and The Source: A Guide to Academic Journals in Hospitality, Leisure, Touris...
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Title:Tourism: The Business Of Hospitality And TravelFormat:PaperbackDimensions:448 pages, 10.8 × 8.4 × 0.5 inPublished:April 12, 2017Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0134484487

ISBN - 13:9780134484488

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Table of Contents

PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS

Introducing the World's Largest Industry, Tourism

Marketing to the Traveling Public

Delivering Quality Tourism Services

Bringing Travelers and Tourism Service Suppliers Together

Capturing Technology’s Competitive Advantages

 

PART II: TOURISM SERVICE SUPPLIERS

Transportation

Accommodations

Food and Beverage

Attractions and Entertainment

Destinations

 

PART III: THE TOURISM ENVIRONMENT

Economic and Political Impacts of Tourism

Environmental and Social/Cultural Impacts of Tourism

Sustaining Tourism's Benefits

The Future of Tourism