Toyota China: Matching Supply with Demand by Chuck Munson

Toyota China: Matching Supply with Demand

byChuck Munson

Kobo ebook | September 11, 2013

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This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong.

Title:Toyota China: Matching Supply with DemandFormat:Kobo ebookPublished:September 11, 2013Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133757692

ISBN - 13:9780133757699

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