Trade Fair Design Annual 2015/2016 by Sabine MarinescuTrade Fair Design Annual 2015/2016 by Sabine Marinescu

Trade Fair Design Annual 2015/2016

EditorSabine Marinescu, Janina Poesch

Paperback | January 7, 2016

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If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload. Exhibitors are therefore not only engaged in a product competition, but also in a perceptual competition. In light of this, authorsof this year's trade fair design yearbook have once again brought together the best 60 trade fair stands of the past year and show a cross section of trade fair design that appeals to all the senses.
Title:Trade Fair Design Annual 2015/2016Format:PaperbackDimensions:288 pages, 12.34 × 9.1 × 0.86 inPublished:January 7, 2016Publisher:Aveditions GmbHLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3899862368

ISBN - 13:9783899862362

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